Surfade runt på Wilson audios hemsida och hittade följande text. Känns den bekant?
"Dave Wilson has never thought much about the market for his loudspeakers. In truth, he never really intended to be in the loudspeaker business at all. In 1983, he built a small location monitor for his nascent recording business.
When a steady stream of people began showing up at his doorstep demanding to buy the original WATT, Dave at first demurred. He knew to make a reasonable profit on his mini-monitor he would have charge three times the price of the most comparable speaker on the market.
It didn't seem to matter. People wanted to buy his loudspeaker.
Wilson Audio designs all its products around a sole criterion: is it something Dave Wilson would want to use and own? And those products have always been priced on what they cost to build: nothing less, and—more importantly—nothing more.
Economists estimate the rate of inflation on "luxury" goods and services is several times higher than the national average. In large part this is due to the realization among sellers of exclusive goods that they can charge whatever the market will bear.
Wilson Audio has always rejected the notion of "perceived value." Our only metric is intrinsic value. In a market increasingly crowded with over $100k loudspeakers, how does the discerning audiophile distinguish authentic value from products merely wrapped in the mystique of exclusivity and high price?"
Fascinerande tycker jag att just WA går ut med den beskrivningen av den egna verksamheten.
